Chris Hamler of Peoples Bank in Colorado sent in a request to have a landing page (site) built in with WordPress as the engine, in order to capture mortgage leads. He was actually referred over to me by that guy!
So, he sent me a few examples of what he was trying to accomplish, and I started crackin’. The initial set-up comprised of a full width NivoSlider, but I soon realized that there would be no space for the call to action – the form! (more on that later) So, after a few modifications to the slider itself, I managed to get the form and the slider above the fold (key in the lead gen business).
After the slider, came the header and content areas. The header was quite simple really, and after taking out the normal navigation (because remember this is a landing page after all) and adding the logos with the social media links, it ended up pretty slick (actually hiding the call for the logo and then recalling it in the blog section). From there it was onto adding a cool show/hide feature for twitter and ‘whatever’ on top of the footer.
Now, about the form… although there are plenty of form plugins that allow for one to be created such as this… I gave this landing page a special form so that it was easily manageable via the admin widgets (yes, created a plugin for the form). I call this one: The Lead Capture Form. The special thing about this one is that all the management is done in the admin widget area. So all I had to do to the theme was widgetize that area. From the Title to the disclaimer, it all functions nicely. The form is also utilizing a bit of Ajax, which I am still getting used to a bit…just have to figure out how to call a clear:all; after the display success function, but I am sure to crack it soon enough.
Anyways, I hope you like it! Enjoy. http://www.comortgageteam.com
